The brief for my part in the creation of this bright and fun digital spot was to light and shoot a precisely planned pack shot for this most orangey-yellow of natural substances, the Aussie pronunciation of which still confounds me to this day!
Designed by the creative minds at TRP to be primarily 3D animated, the challenge was to provide ultra high quality footage for the animation duo at Kitset Grafix to cleanly transition to. We addressed this with the use of the RED Komodo’s high resolution and phenomenal colour rendering, meticulously fine tuning the light to match our references.
Director of Photography
Kitset Grafix (Stafford Wilson & Ted Adair)
Head of Marketing
Creative + Media
John Fazio & Tom Markovich
A vertical cut-down was also produced for use in digital signage in shopping centres.