Director of Photography – Studio Shots
The brief for my part in the creation of this bright and fun digital spot was to light and shoot a precisely planned pack shot for this most orangey-yellow of natural substances, the Aussie pronunciation of which still confounds me to this day!
Designed by the creative minds at TRP to be primarily 3D animated, the challenge was to provide ultra high quality footage for the animation duo at Kitset Grafix to cleanly transition to. We addressed this with the use of the RED Komodo’s high resolution and phenomenal colour rendering, meticulously fine tuning the light to match our references.
Director/Producer/Editor | | Marc Verna |
Director of Photography | | Andrew Poole |
3D Animation | | Kitset Grafix (Stafford Wilson & Ted Adair) |
Client | | Melrose Health |
Head of Marketing | | Belinda Groves |
Creative + Media | | TRP Agency |
Strategy | | Kyle Ross |
Creative | | John Fazio & Tom Markovich |
Account Director | | Prue Cumming |
Producer | | Margaret Hooper |
Media Director | | Donna Ross |
Digital Director | | Stephen Jemison |
A vertical cut-down was also produced for use in digital signage in shopping centres.